Search Engine Optimization (SEO) plays a very important role in online marketing. Our business success is highly dependent on better SEO results. Most of the time, SEO companies are hired for the wellness of the business. Below are some important inquiries you must do before you hire an SEO company or consultant.
12 Important Points to Consider When Hiring an SEO Company
- How will you improve our search engine rankings?
- How will you keep me informed of changes you make to our website?
- Can you share information on some of your past clients and their results?
- Do you always follow Google’s best practices?
- Which tools do you use?
- What types of SEO work will you do?
- Can you guarantee that our site will rank #1 for a major search term?
- How often will you report on your work and what will it look like?
- What is your payment structure?
- How will we contact you?
- What happens if we terminate the contract?
- Why should we hire you over other SEOs?
How will you improve our search engine rankings?
To get SEO’s best results, we have to become serious. We will gain irregular results if random keywords will apply and will never get consistent traffic increases in this way. Every SEOs Company has an important process to work for excellent achievements. Probably, they did not tell you their techniques but they tell you about their winning keywords or build links for improvement of the rankings of your business. You should ask them about the links.
How will you keep me informed of changes you make to our website?
Most reputable SEO Companies send you proper reports at the end of the month, but some will also send you reports weekly for better results. Usually, the first thing you have to do is give access to SEO Company to your website. It is one of the causes to hire a trustworthy SEO Company.
You have to confirm that your developer and SEO Company communicate with each other for any changes. Sometimes SEO companies won’t ask for any changes in websites, but it is not a good sign. They should be hardworking and ask for any changes. If anything went wrong, you know the cause of it. Experienced SEO companies mostly send you proper details if they make any changes to the websites.
Can you share information on some of your past clients and their results?
For hiring an SEO Company, you have to see their reviews, testimonials, case studies, and their past clients. Sometimes SEO Company did not agree to give you their full address book, but they will tell you their some client details and their examples. But if they are not showing you any client details it is not a good sign for business, might be they do not have any experience. If they are worthy, they will never hide from you their client details.
Do you always follow Google’s best practices?
Google never be happy if someone violates their great number of rules. If SEO Company follow Google, then best practices will be difficult for long term traffic growth, because they have to follow every rule which Google applies per year and if you get a penalty, you will hit heavy traffic. One of the major problems is to recover this penalty maybe you can take months or even years also depends on your new SEO skills that’s why everyone emphasizes long-term SEO results.
Which tools do you use?
The word “tool” typically describes a wide variety of applications when talking about SEO. Tools are a very important part when discussing SEO, it will help you in doing work in a short time which saves money and time both,
Below tools are mentioned:
- Reporting tools
While making reports, it is really easy to make custom reports that combine other elements too. Sometimes reports are automated, which can save your time. You should also know the client’s expectations.
- Link building tools
This tool can provide you the number of links with the click of a button and a few proxies.
- Technical SEO tools
This type of tool helps SEOs to use different sites for a variety of technical issues quickly.
- Research tools
This tool will help you to collect a rapidly large number of information from different people.
Scrapebox helps in spam blog comments; it can also help in legitimate research and reporting activities.
What types of SEO work will you do?
You have to ask this question at some points. Once you hire an SEO Company, one basic technical SEO audit should be done. Technical SEO involves background features of SEO like different errors, evaluating site navigation, and redirect problems are part of it.
Can you guarantee that our site will rank #1 for a major search term?
This is one of the proper ways to search out about the SEO’s truth because no one can guarantee you about it. There are some reasons for it:
- Not any SEO knows exactly about the Google algorithm
- No one knows about the changes in Google’s algorithm
- Penalties can out anytime
How often will you report on your work and what will it look like?
SEO Companies should share their daily activities and results with you. More preferably you keep an eye on their monthly reports.
SEO reports consist of the following things:
- Summary of their daily activities
- Search monthly traffic
- Search rankings
Every expectation should be clear at starting, it will minimize confusion in the future.
What is your payment structure?
Every SEO companies have different payment methods, they charge in so many different ways. One of them is a retainer and another is pay by the hour. You should clear about this so you how much you pay from your budget. Lastly, you should know when to pay.
How will we contact you?
You do not have to contact your SEO Company on daily basis, but if any emergency comes like your site goes down you can contact them as soon as possible. Find out their preferred communication method also share your contact way with them.
What happens if we terminate the contract?
This is for your security. Mostly SEOs want at least a month’s contract, but if your company afterward not able to pay your SEOs Company or you are disappointed from the SEO work you should know about the options. You also find out in case of termination, if they return any fees from their contract.
Why should we hire you over other SEOs?
Mostly their answers involved:
- We will charge you less
- we can develop more backlinks
- we can give you quicker outcomes
If the SEO you’re interviewing is advising you to cut corners or be extremely aggressive with link building, it’s best to move on to the next candidate. If SEO behavior is extremely aggressive or they will advise you to cut the corners, it is better do not to hire them.
We offer competitive SEO packages for small businesses. Our Glance package starts at $299 CAD. If you are looking for a beautiful yet affordable web design service, you are at the right place and we love to hear your idea! Contact us today to book a free consultation.